Tradition
WP DIGITAL is not a startup in the traditional sense—we are the logical evolution of a company with over 125 years of history. As part of the WP BAKERYGROUP, we combine the expertise of six specialized companies that are recognized worldwide for their top-tier bakery technology.
We combine the expertise our colleagues in Rietberg, Dinkelsbühl, Aalen, Tamm, and Panningen have built up into digital solutions. The result: software that isn’t developed in a vacuum, but rather from a deep understanding of the processes in the bakery.
Philosophy
Great baked goods aren’t created by a single machine—they’re the result of the entire process working together. This belief shapes everything we do. We don’t think in terms of isolated tools or features, but rather in terms of end-to-end processes: from dough preparation to processing to the finished product.
Thinking Holistically
Every digital solution must fit into a bakery's existing processes—not the other way around.
Production Safety Comes First
Production reliability is our top priority. Our software runs in environments where downtime costs money.
With the people, not against them
Digitalization doesn't replace bakers. It takes routine tasks off their hands so they can focus on what they do best: baking.
Tradition
Every day, we work to find the best solutions for your production. This isn’t just a catchphrase—it’s our daily reality. The world of baking is changing rapidly: labor shortages, rising energy costs, ever-higher quality standards, and new raw materials. If you don’t think digitally today, you’ll be left behind tomorrow.
Our response to this isn’t some Silicon Valley vision, but genuine product development from Rietberg —in collaboration with the bakeries we serve.
