Innovation

WP DIGITAL is a major driver of digitalization in the baking industry— both on its own and through collaborative projects.

Our approach: We don’t just observe—we shape the future. Through intensive research and development, we create digital solutions that simplify daily work in bakeries and make processes safer. While others are still talking about the industry’s digital future, we’re already building it—step by step, module by module, together with our customers.

Advantages

Research & Development – Where the Future Takes Shape

Our location in Rietberg is not only our corporate headquarters but also a knowledge center. Here, software developers, automation engineers, and baking experts work together to develop the technologies of tomorrow. This close integration of different disciplines is our greatest strength—and exactly what other digital providers cannot offer.

AI-generated illustration The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.

We don't conduct research in a vacuum

Each of our developments is tested in real production environments: at the WP Kemper Baking Center, with pilot customers, and in collaborative projects with universities and research institutions.

AI-generated illustration The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.

KATE – The Digital Coach from WP-Kemper GmbH

KATE is WP-Kemper GmbH’s 3D AI avatar, which interactively guides employees through digital training courses in the learning management system. With AI-powered dialogs and realistic 3D simulations, she makes knowledge transfer flexible, scalable, and practical.

wp-digital-arrow-left
wp-digital-arrow-right
AI-generated illustration The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.

Augmented Reality in Customer Service

With AR-powered support, we’re revolutionizing maintenance and repair. Technicians and bakers work virtually side by side—worldwide and in real time.

AI-generated illustration The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.

Data-Driven Process Optimization

Every machine generates data. We make that data usable—for more precise processes, less waste, and consistent product quality.

AI-generated illustration The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.

Predictive Maintenance

Detect failures before they happen: Our systems analyze machine data and warn of wear before it becomes a problem.

AI-generated illustration The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.

Energy and Resource Optimization

As part of the WPBAKERYGROUP, we are committed to achieving carbon neutrality. Our digital solutions support this goal through intelligent oven planning, heat recovery, and transparent consumption analyses.

AI-generated illustration The illustrations were created in cooperation between humans and artificial intelligence. They show a future in which technology is omnipresent, but people remain at the center.

Automation & Robotics

In close collaboration with WP Robot, we develop interfaces and control solutions for robotic applications in bakeries—for businesses that want to produce more with fewer employees.

Do you have an idea? – Innovation thrives on exchange.

If you’re facing a specific challenge in your production process or would like to participate as a pilot customer for new solutions—please contact us. Our best products are developed in collaboration with our customers.

Sebastian Wulf

Service Staff

E-mail: serviceline@wpbakeryservice.de
Telephone: 0800 5777123

WP DIGITAL

Lange Straße
8-10
33397 Rietberg

Germany

WP Serviceline
Email: serviceline@wpbakeryservice.de
Phone: 0800 5777123

Production

  • WP BAKERYCONTROL Scan spare parts using a QR code, identify them in exploded views, and order them directly—quickly, accurately, and without errors.
© 2026 | WP Digital GmbH